News for 'Media Marketing'

Drowning In A Sea Of Entertainment

Drowning In A Sea Of Entertainment

Rediff.com22 Jan 2025

'There is simply too much to watch, read and absorb.' 'Just online consumption (news, entertainment, social media) in India was 2.5 hours a day in November 2024.' 'Add TV (just under 4 hours), other media, and the figure is closer to 7 to 8 hours a day for over one-third of Indians,' points out Vanita Kohli Khandekar.

BJP And The Long-Standing Preamble Dream

BJP And The Long-Standing Preamble Dream

Rediff.com10 Jul 2025

BJP and RSS leaders are once again pushing to remove the words 'secular' and 'socialist' from the Constitution's Preamble, showing a deeper effort to change India's identity from a diverse, multi-religious republic to a Hindu-first nation, even though they don't have the numbers in Parliament to officially change the Constitution, observes N Sathiya Moorthy.

Tariffs are integral to Trump's vision for US economy

Tariffs are integral to Trump's vision for US economy

Rediff.com23 Apr 2025

Trump may temper his approach from time to time, but to think that he will change his basic philosophy is delusional, asserts T T Ram Mohan.

Why Stalin Is Pushing Keeladi Over Indus Valley

Why Stalin Is Pushing Keeladi Over Indus Valley

Rediff.com2 Jun 2025

'It has the potential to sow seeds of furthering discord when the direction of the discourse is aimed at propagating the perceived supremacy of 'cultural nationalism' from a distant past over the prevailing dominance of 'Constitutional nationalism',' argues N Sathiya Moorthy.

Internet suspended, 34 held after communal clashes in Bengal's Mothabari

Internet suspended, 34 held after communal clashes in Bengal's Mothabari

Rediff.com29 Mar 2025

The situation remained tense but peaceful during the day, amid heavy police deployment in the area.

Property market upset as govt removes indexation benefit for sellers

Property market upset as govt removes indexation benefit for sellers

Rediff.com23 Jul 2024

The government on Tuesday proposed reducing the long-term capital gains tax on immovable properties to 12.5 per cent from 20 per cent, but removed the indexation benefits to adjust for inflation, a move experts termed as "negative" for sellers.

Arrested on CM's order: RCB official tells HC

Arrested on CM's order: RCB official tells HC

Rediff.com9 Jun 2025

The Karnataka high court on Monday did not grant interim relief to Nikhil Sosale, head of marketing, Royal Challengers Bengaluru (RCB), who was arrested on June 6 in connection with the fatal stampede near M Chinnaswamy Stadium, and adjourned the matter for hearing on Tuesday.

Israel-Iran: What Are Trump's Options?

Israel-Iran: What Are Trump's Options?

Rediff.com19 Jun 2025

Trump has a major decision to take in coming days -- specifically, how to rescue Israel from the attritional war that lies ahead, points out Ambassador M K Bhadrakumar.

Haldiram's Delhi and Nagpur arms complete merger of FMCG biz

Haldiram's Delhi and Nagpur arms complete merger of FMCG biz

Rediff.com8 Apr 2025

The process of merging Haldiram's Nagpur and Delhi branches to form Haldiram Snacks Food Private Ltd has been completed, informed its CEO Krishan Kumar Chutani on the social media platform LinkedIn. "A new chapter begins in the Haldiram story, and it's a significant one," Chutani posted on LinkedIn on Monday.

Check Out Wedding Decor Trends!

Check Out Wedding Decor Trends!

Rediff.com27 Feb 2025

Wedding decor is going beyond aesthetics, embracing grand elements in a nod to the couples' personal stories.

JioStar to Earn 6,000 Cr from IPL

JioStar to Earn 6,000 Cr from IPL

Rediff.com19 Mar 2025

With 90% of the inventories sold out, JioStar expects to ring in more than a 58% increase over last year's IPL, when it clocked Rs 3,900 crore.

The Intern's Dilemma

The Intern's Dilemma

Rediff.com12 Sep 2024

'When it is unpaid, sometimes, they don't take you seriously.' 'Work is not reviewed, and there is no effort in making interns learn.'

Apple receives notice over iPhone performance

Apple receives notice over iPhone performance

Rediff.com23 Jan 2025

Consumer Affairs Minister Pralhad Joshi said on Thursday said the Consumer Protection Authority (CCPA) has issued a notice to Apple Inc regarding alleged performance problems with iPhones following the iOS 18+ software update.

Blackout back in many Punjab districts after Pak breaches truce

Blackout back in many Punjab districts after Pak breaches truce

Rediff.com11 May 2025

Blackout measures have been imposed in many districts including Hoshiarpur, Ferozepur, Fazilka, Pathankot, Patiala, Moga, Kapurthala, and Muktsar districts.

Did US Intervention Off-Ramp Conflict?

Did US Intervention Off-Ramp Conflict?

Rediff.com17 May 2025

In the India-Pakistan situations, off-ramps have come either through foreign mediation (after months of kinetic warfare over Kargil, and a long stand-off with Op Parakram) or when a situation made it possible for both sides to claim a win, explains Shekhar Gupta.

'Anxious' Indian students at Harvard stare at uncertainties

'Anxious' Indian students at Harvard stare at uncertainties

Rediff.com10 Jun 2025

Indian students at Harvard, on condition of anonymity, shared their concerns and experiences of the last few months during which the prestigious university has seen relentless attacks by the Trump administration.

Flipkart beats Amazon to top e-comm market with 48% share

Flipkart beats Amazon to top e-comm market with 48% share

Rediff.com26 Jan 2024

Walmart group firm Flipkart continues to dominate the e-commerce segment with 48 per cent market share while Softbank-backed Meesho has emerged as the fastest growing e-commerce platform in terms of user base in India, a latest report by AllianceBernstein said. According to the report, Flipkart's user base grew 21 per cent year-on-year (YoY), Meesho accelerated at 32 per cent while Amazon lagged at 13 per cent user growth primarily due to relative premium offerings as compared to peers. "As of FY23, Flipkart was the market leader, with a 48 per cent share in India eCommerce.

Ceasefire: Residents in Punjab asked to resume normal life

Ceasefire: Residents in Punjab asked to resume normal life

Rediff.com11 May 2025

Calm prevailed in Punjab, especially in the border areas of the state, on Sunday morning, following an understanding between India and Pakistan to stop all firings and military actions on land, air and sea.

No more free IPL streaming: JioHotstar to offer hybrid model

No more free IPL streaming: JioHotstar to offer hybrid model

Rediff.com14 Feb 2025

The Reliance-Disney joint venture's new, rebranded streaming app JioHotstar will offer subscription plans starting at Rs 149.

Tariff war: RBI more worried about its impact on growth than inflation

Tariff war: RBI more worried about its impact on growth than inflation

Rediff.com9 Apr 2025

Amid the ongoing global tariff war, Reserve Bank Governor Sanjay Malhotra on Wednesday said he is more worried about its impact on growth than inflation. Speaking to the media after presentation of the first bi-monthly monetary policy for the current financial year, Malhotra said, RBI has reduced the growth forecast for 2025-26 by 20 basis points to 6.5 per cent.

Trump tariffs: 'This is not a tax cut, this is a tax hike'

Trump tariffs: 'This is not a tax cut, this is a tax hike'

Rediff.com3 Apr 2025

"These latest so-called 'Liberation Day' tariffs are reckless and self-destructive, inflicting financial pain on Illinois at a time when people are already struggling to keep their small businesses afloat and put food on the table."

Budget 2025: Consumption-related stocks likely to see further gains

Budget 2025: Consumption-related stocks likely to see further gains

Rediff.com3 Feb 2025

Market reaction to the Union Budget was overall neutral. The income tax "gift" wasn't enough to move the needle. There was some apparent rationalisation of Customs duty structure as well as cuts on import duties of some key components for the telecom and IT industry and duty cuts on vehicle imports. Other proposals related to development of agriculture and rural economy and renewables seem to be generally positive.

'When An Influencer Promotes Everything...'

'When An Influencer Promotes Everything...'

Rediff.com18 Feb 2025

'All credibility is lost.'

Time To Be Cautious In Bull Market

Time To Be Cautious In Bull Market

Rediff.com10 Jan 2024

A piece of slightly negative news can cause a serious setback, warns Debashis Basu.

India sees record deal activity in Feb at $7.2 bn

India sees record deal activity in Feb at $7.2 bn

Rediff.com15 Mar 2025

India witnessed a record-breaking surge in deal activity in February, with 226 M&A and private equity deals totaling $7.2 billion -- the highest monthly deal volume in the last three years, according to the Dealtracker report of Grant Thornton Bharat. "This represents a 67 per cent increase in volumes and a 5.4-fold increase in values compared to February 2024, while a 14 per cent increase over the previous month," it said.

'Lost 6 Years Preparing For NEET. Can I Do MBA Now?'

'Lost 6 Years Preparing For NEET. Can I Do MBA Now?'

Rediff.com7 May 2025

rediffGURU Dr Nagarajan JSK helps students make the right career choices.

Why Study Abroad When You Can Study In India?

Why Study Abroad When You Can Study In India?

Rediff.com6 May 2025

'Indian private universities can provide world-class education at one fourth the cost, home comforts, and direct links to Indian and global industries.'

Some equity research firms shutting shops after Sebi's guidelines

Some equity research firms shutting shops after Sebi's guidelines

Rediff.com22 Jan 2025

Markets regulator Sebi's new guidelines on research analysts (RAs) are forcing several equity research firms publicly announcing plans to shut down their shops due to heightened compliance and operational requirements. The Securities and Exchange Board of India (Sebi), on January 8, came out with guidelines for Research Analysts in a bid to curb fraudulent stock recommendations and illegal practices in the securities market.

How Social Media Turned Porn Biz Upside Down

How Social Media Turned Porn Biz Upside Down

Rediff.com27 Aug 2022

Social media allowed them to connect even more directly with potential clients, and gave them multiple new marketing and outreach channels, explains Devangshu Datta.

Deepfake video of me doing garba: Modi flags concern at media meet

Deepfake video of me doing garba: Modi flags concern at media meet

Rediff.com17 Nov 2023

Prime Minister Narendra Modi on Friday flagged the use of artificial intelligence for creating deepfakes saying this can lead to a big crisis, as he urged the media to spread awareness about its misuse and impact to educate people.

Goyal's Comment Sparks Startup Uproar

Goyal's Comment Sparks Startup Uproar

Rediff.com5 Apr 2025

'The startup ecosystem, the government, and the owners of large pools of Indian capital need to actively support the creation of these local champions, not pull down the teams that are trying hard to get there.'

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Brand ambassador, cricket...: How Maldives aims to attract 3L Indians in 2025

Rediff.com4 Feb 2025

The Maldives government has set a target of attracting 300,000 Indian tourists in 2025, aiming to regain its position as a top destination for Indian travelers. The country's tourism sector has been impacted by strained relations between Male and New Delhi, which led to a decline in Indian tourist arrivals in 2024. To revive the Indian tourist market, the Maldives is planning a major campaign, including a brand ambassador, cricket summer camps, and expanded flight routes from more Indian cities.

Despite near-term worries, Tata Elxsi's growth will improve

Despite near-term worries, Tata Elxsi's growth will improve

Rediff.com18 Jan 2025

Tata Elxsi (TelX) reported a weak Q3FY25, with a sharp deceleration in the transportation vertical. However, recent deals in the Asia-Pacific (APAC), higher mix of original equipment makers (OEMs) and partnership with Qualcomm will improve growth. FY25 is the third successive financial year of revenue growth deceleration and second successive financial year of profit deceleration.

JSW Steel becomes world's most valuable steelmaker with $30.3 bn mcap

JSW Steel becomes world's most valuable steelmaker with $30.3 bn mcap

Rediff.com26 Mar 2025

JSW Steel, owned by Sajjan Jindal, has emerged as the world's most valuable steelmaker, boasting a market capitalisation (mcap) of nearly $30.31 billion, according to Bloomberg data.

Trump offers olive branch to China after counter tariffs

Trump offers olive branch to China after counter tariffs

Rediff.com5 Apr 2025

US President Donald Trump has proposed a deal to China that would see the sale of TikTok's US operations to an American buyer in exchange for a reduction in tariffs on Chinese exports to the US. The proposal comes amid a trade war between the two countries and follows China's retaliation of Trump's tariffs on Chinese goods. Trump has also said that tariffs are a powerful economic tool and that he is determined to ensure fair trade between the US and China.

Mankind Pharma Targets Anti-Obesity Drug

Mankind Pharma Targets Anti-Obesity Drug

Rediff.com6 Mar 2025

'Obesity is a raging conversation globally now, and manufacturing of generics will pick up after the patent expires.'

PCB says Champions Trophy going nowhere

PCB says Champions Trophy going nowhere

Rediff.com10 Jan 2025

A PCB source said that the presence of a large International Cricket Council (ICC) delegation, including broadcast, hospitality and event operations officials, is an affirmation that the event is on schedule in Pakistan.

Maruti Sets Sights on Leading India's EV Revolution

Maruti Sets Sights on Leading India's EV Revolution

Rediff.com18 Jan 2025

Tata Motors is the leader in the electric car market with about 62 per cent share.

The Best Engineering Streams After Class 12

The Best Engineering Streams After Class 12

Rediff.com29 Apr 2025

Computer science has been an evergreen choice among engineering aspirants. However, with the rise in AI, students are increasingly realising the potential of automation and robotics.

'Comedians Usually Bounce Back'

'Comedians Usually Bounce Back'

Rediff.com15 Feb 2025

'Unless a comedian is involved in something society deems unforgivable...'